Nascar Racing

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Are you trying to create wealth in a racing car or a jalopy??

It doesn't matter whether the spark of hope within you

is large or small. The right thoughts coupled with the

appropriate action, every single day, will ignite that

desire into a blazing inferno of determination.

All the great men and women achievers of the past have

shared one overwhelming similarity - a burning desire to

achieve their objectives.

What many don’t realize is that business opportunities

are very much like cars. There are racing cars that

travel at 400 miles per hour and there are jalopies that

putter around . . . and there’s everything in between.

Which brings me to an important question - Are you trying

to create wealth with a jalopy or a racing car??

Most people are so stuck in what they’ve been doing they

don’t realize that there are cars whizzing by them every

second of the day.

There are vehicles out there which are making

‘gazzillionaires’ as we speak. What is your vehicle?

Is your vehicle one that is so timely, right on trend,

right where the market wants it? OR are you putting all

your energy and time (your most valuable commodities)

into something the market doesn’t want?

Effective marketing is critical - supplying the customer

with what they want, when and where they want it, at a

price they are prepared to pay and at a profit.

But, the big question in these ever-changing times is

which customers have (and will have) the biggest

spending capacity?

The answer; baby-boomers hold the key and timing

is everything!

I would recommend that you carefully consider what

you’re doing. Get the knowledge and information you

need to make the right choices.

To choose your racing car look to those baby-boomers.

The fact is baby-boomers (born 1945 - 1965) are reaching

the height of their earning and spending capacity -

and there are a lot of them. Inflation should remain

low due to the following factors . . .

- High productivity of baby-boomers

- High demand of baby-boomers

- Age driven spending (influenced by low interest rates

and low inflation)

Also consider for a moment, the habits & traits of your

average baby-boomer (if there is such a beast).

They are likely to be:

· Knowledgeable, informed buyer

· Quality consciousness

· Highly participatory and experiential

· Have high discretionary income

· Convenience oriented

· Highly individualistic

· Strive for self improvement and excellence

· Value leisure and creative pursuits

· Conscious of health & environment

· Self help oriented

· Highly experimental

· Value passion, care and the personal touch

Put simply, for the first time in history, we have our

largest population* between the ages of 40 and 60 years.

The fastest growing group are those over 80 years and the

slowest are those in the 0 to 9 years age group.

There are some fairly obvious reasons for this. In days

gone by people had many babies but these babies often

failed to survive past infancy and, adults didn’t live

for any where near as long as we do today.

Do you know any couples around the age of twenty who

are planning to get married and have nine or ten children?

I don’t think so! You see something called the ‘pill’ came

along and dramatically changed things forever.

Do they want to live in the outer suburbs and commute

long distances? No! They want to live close to amenities,

with good (and/or cheap) restaurants and entertainment

facilities nearby.

So there you have it. If you want to choose a racing car,

then baby-boomers hold the key and timing is everything!

* Statistics may vary from country to country.

© Market Leaders Limited.

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About the Author

Noel Peebles has bought, developed and sold several of his own

businesses, and has been involved with the purchase and sale

of many others. He has fifteen years of 'hands on' experience,

directing his own highly successful' retail businesses, including

franchise marketing and business development. He also has his own public

self-storage complex.

And, he's traveled extensively to over forty countries.